Back in 1996 when I popped out of my mom's belly, my parents gifted me with the name “Tova”, which means good in Hebrew. One day I decided to change my instagram handle to “goodtova” and ran with it. Life is full of ups and downs but I always find that somewhere in between, life is always good!

I used to wear headbands all the time but could rarely find designs that I liked. One day a thought popped into my head insisting I should make my own! I played with the idea for a while, then decided to push it further and design my own neck gaiters. They are a multifunctional staple piece that everyone can use. I design, cut and sew each one. In 5 years i’ve sold over 650+ pieces along with a few pillow cases, beanies, scrunchies, and stickers along the way.

Check out my feature story in Voyage Utah!

Hope they make you as happy as they do for me! After all, you won’t know till you try.