My name, Tova, means “good” in Hebrew. Life is full of ups and downs, but I’ve always found that somewhere in between, life is always good.

That idea has always stayed with me. It inspired my Instagram handle, goodtova, and eventually my business name.

I used to wear headbands all the time, but could never find designs I actually loved. So I thought, why not make my own? I've always been drawn to color and the outdoors, and I wanted to bring that energy into something I could wear and share. What started as an experiment grew into something more. I began designing neck gaiters too, a multifunctional staple that works for just about anyone.

Every piece is designed, cut, and sewn by me. Over the past six years, I've sold more than 700 items including headbands, neck gaiters, pillowcases, beanies, scrunchies, and stickers along the way.

I hope they bring you as much joy as they've brought me.

After all, you won't know until you try. :)